- Three-day live event being planned to include in-person and virtual events
- Africa Travel Week to include headline shows – WTM Africa and ILTM Africa
Cape Town, 18 AUGUST 2021 – Africa Travel Week 2022 will go ahead from 11 to 13 April in the Host City of Cape Town bringing together Pan-African & International exhibitors as well as buyers from across the globe at headline shows, World Travel Market Africa (WTM Africa) and International Luxury Travel Market Africa (ILTM Africa).
The highly anticipated event will include all the highlights delegates have come to expect in previous events, including a robust speaker programme and associated events like International Business Market Africa, EQUAL Africa, Travel Forward, Sports and Events Tourism Exchange (SETE) and the Africa Tourism Investment Summit (ATIS).
EQUAL Africa will bring together travel suppliers and buyers as well as lifestyle brands targeting the LGBTQ+ community. For the meetings, incentives, conferences and events industry, there’s ibtm Africa and stakeholders working in the sports, events and tourism industries won’t want to miss SETE. Lastly, Travel Forward is the leading travel technology show where travel executives and innovative solution providers gain access to cutting-edge insights, open debate and unrivalled networking opportunities.
Tourism investments across the continent will also be in the spotlight at the Africa Tourism Investment Summit, which WTM Africa will be co-hosting with the International Tourism and Investment Summit (ITIC). Our 2021 event was a resounding success, virtually bringing together investors and development projects to unlock a diversity of investment and business opportunities in tourism and travel destinations around the world that can be aligned with the UN 2030 Agenda – Sustainable Development Goals.
For the 2022 event, Africa Travel Week will renew its partnerships with organisations like the International LGBTQ+ Travel Association, the Africa Tourism Association and Africa Travel and Tourism Association to ensure that the themes addressed at the event will reflect those pressing issues for tourism stakeholders seeking to reignite tourism to the continent.
“Our partnership with the City of Cape Town is particularly noteworthy. We are privileged to be able to host a world-class event in a world-class city and can’t wait to welcome back all delegates to experience the best of Cape Town,” says Megan Oberholzer, RX Africa Portfolio Director Travel, Tourism & Creative Industries.
Executive Mayor Dan Plato, explains that the South African vaccination programme is gaining momentum, bringing the city a step closer to hosting large-scale events. He says: “We are pleased that Africa Travel Week 2022 will be part of those events. The City of Cape Town has worked with the tourism industry and other government counterparts to put together health and safety protocols to ensure we can safely welcome international visitors to our shores. Africa Travel Week is the perfect platform for us to showcase, to the international market, how our tourism sector has adapted to the times and improved on our already world-class offerings.”
“We have actively sought opportunities to keep the spirit of #MakingTravelHappenAgain on the African continent alive through our ATW Connect platform, Reignite Africa awards, podcasts, webinars, #UnlockAfrica series and more, so after two years of virtual connection, being able to meet face-to-face next April fills us with excitement, we are raring to go for next year April’s event,” adds Oberholzer.
ATW buyers have indicated their commitment to and excitement about attending a live event in April 2022. “We saw the pent-up demand from buyers with our virtual event in 2021 which saw over 5,000 successful 1-on-1 meetings held, 4,300 minutes of speed networking and 4,000 views of content sessions. Bringing the live and virtual together for 2022, we’re expecting even greater engagement, so watch this space,” concludes Oberholzer.
Industry professionals may remain connected and informed until then via atwconnect.com, ATW’s dedicated resource hub jam-packed with free digital tools, industry news and updates.