SA’s best known passenger liner is up for auction – assets, local route permits, brand or lock-stock and barrel

One of South Africa’s most iconic passenger transport brands will go on the auction block from 15-16 September 2021.  The Greyhound Bus and Citiliner Brands will go under the hammer of Van’s Auctioneers, with the buses, trailers, local route permits and brand assets up for auction in one of the largest online auctions of its kind in the passenger transport sector.

Van’s Auctioneers will be auctioning the buses, trailers, permits and brands of the Greyhound Bus and Citiliner Brands online, with successful bidders able to capitalise on an almost 40-year track record of one of South Africa’s most iconic passenger bus operators.  Established in 1984, Greyhound was the first luxury coach operator in South Africa to start a scheduled service between major cities in South Africa as well as Bulawayo, Harare and Maputo.  Citiliner is the semi-luxury division of Greyhound, offering scheduled services, Mthatha, Harare and Bulawayo. Since its inception in 2005, Citiliner has transported more than 500 000 passengers annually over eight million kilometers.

“The vast and modern vehicle stock holding of Greyhound and Citiliner offers prospective purchasers the opportunity to either increase capacity in their existing passenger transportation operation, or to start an entirely new operation. The buses and trailers are in excellent condition and immediately operable. Besides the physical assets of the business, the auctioning of the local route permits is a key factor in successful bidders being able to commence operations immediately, and on a national basis.  Van’s Auctioneers is extremely proud to be given this opportunity by Unitrans to facilitate this unique online auction of one of South Africa’s best-known brands,” explains Johan van Eyk of Van’s Auctioneers. 

The Greyhound auction will consist of eight lots located in Cape Town and Johannesburg

Lots 1-4:               66 Buses and 27 trailers, including all operating licenses available for transfer

Lot 5:                     Greyhound and Citiliner Brands and Logos

Lot 6-7:                 Spares (JHB and CT)

Lot 8:                     Lock stock and barrel as a going concern

Bidders can also bid for the Greyhound brand and logos and operate almost immediately as an ongoing active South African entity.  The public sale of brand assets is a relatively new but growing trend in the auction space. 

“It’s an exceptional opportunity to buy an existing and well-established brand that has massive recognition in the market, built up over almost 40 years of operating, marketing, advertising and consumer goodwill.  Not only does an auction format bring urgency and closure to intellectual property transactions, it also provides absolute transparency for the market overall.  

Transparency is a key factor in going the online auction route.  The Van’s online bidding platform is one of the best in the industry, guarantees absolute confidentiality and complies with the POPI Act. Online bidding also means that in a highly competitive industry, all role players with internet connectivity can participate fairly and equally and are no longer hindered by geographical limitations.  It’s a very objective way of ensuring that the best bid gets accepted and since bidding is based on prior analysis and research of the assets on offer, it ensures that the value of the commodities on offer are entirely market-related,” adds van Eyk.   

Interested bidders are encouraged to contact Vans Auctioneers to arrange a viewing of the buses and trailers (in Johannesburg and Cape Town) before the auction.  For more information and to register for the Greyhound Auction visit: https://www.events.vansauctioneers.co.za/ – a R500 000 refundable registration fee applies.