Ugu South Coast Tourism

South African Tourism taking Film Tourism to the next level


Ugu South Coast Tourism met with the highly dynamic South African Tourism (SAT) team in Frankfurt, Germany today, ahead of their visit to Dusseldorf’s Boot Show later this week.

Very kindly arranged by Stefan Eberle, Trade Relations Specialist, Nikki Tilley from Ugu South Coast Tourism (USCT) was met by the German team during their information sharing and networking session.

The team included Stefan Eberle, Stephan Gotta, Manager, Trade Relations; Isabell Kendzia, Manager Communications and Marketing; Marketing Assistants Verena Pingel and Beatrix Stenitzer along with the very passionate Theresa Bay-Müller, Country Manager Germany.

The meeting proved to be invaluable and synchronistic in a multitude of ways. It was established that plans for 2016 included a shared marketing communication thread – value for money. This has always been one of KwaZulu-Natal South Coast’s primary sells – a value add, affordable destination and it would appear, that now more than ever, South African Tourism in Germany will be focusing on this key selling point when
promoting the country.

Internationally speaking, with consideration to exchange rates, and considering the fact that most countries compete against the US Dollar, it would seem that the South African Rand can certainly pull a punch now in its goal to increase market share and inbound tourism. As Country Manager, Theresa Bay-Müller says.

`Most countries sell their product in US$. This gives South Africa considerable leverage with the exchange rate. German’s have traditionally viewed the SA market as expensive, whilst this is not an accurate reflection; it is due to the fact that it is a long haul destination. Value for Money is a key theme in our PR and marketing mix.

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Issue 59


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