by Simon Capstick-Dale

2014 Africa Travel Week events

Three co-located travel industry events – one venue

2014 Africa Travel Week events
2014 Africa Travel Week events

Global leader Reed Travel Exhibitions (RTE) has announced that it will launch Africa Travel Week at the Cape Town International Convention Centre (CTICC) to run from 28 April to 3 May 2014.

The event will comprise three co-located shows – WTM Africa, IBTM Africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the business/MICE (meetings, incentives, conferences and exhibitions) travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).

Following the successful launch of ILTM Africa earlier this year, the decision to create an all-encompassing travel week will ensure Africa Travel Week is the leading global event for Africa’s travel industry.

WTM Africa will attract exhibitors from all categories of the leisure travel industry within sub-Saharan Africa as well as North African destinations, aligning itself with sister events WTM, WTM Latin America, Arabian Travel Market and International French Travel Market – Top Resa.

IBTM Africa will be a table-top summit located in the West Ballroom, adjacent to the exhibition hall in the CTICC. It will target the inbound and outbound MICE and business travel sectors of sub-Saharan Africa, with suppliers from the MICE sector including hotels, venues, convention bureaus, DMCs, technology providers and suppliers of services. IBTM will reflect the brand values of its sister events CIBTM (China), EIBTM (Europe), GIBTM (Middle East), AIME (Australia), AIBTM (US), IBTM India.

ILTM Africa will be the second edition. A table-top summit located in the East Ballroom of CTICC will, in line with its successful launch, target Africa’s inbound luxury travel market. ILTM Africa is part of a global portfolio of luxury travel events that include ILTM (Cannes), ILTM Americas, ILTM Asia, ILTM Japan and ILTM Spa.

Both ILTM Africa and IBTM Africa will operate with a prequalified Hosted Buyer programme and a pre-scheduled appointment system. WTM Africa will combine a Hosted Buyer and appointment system with a trade visitor programme.

Dates for the events are:

ILTM Africa: 28 to 30 April

IBTM Africa: 28 to 30 April

WTM Africa: 2 to 3 May

For more info: www.africatravelweek.com

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