A rum you should know

The all new Bumbu XO, an 18 - year old rum from Panama

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Bumbu Rum Company is pleased to announce Bumbu XO, a small-batch ultra-premium rum aged up to 18 years in bourbon barrels and finished in white oak sherry barrels from Andalusia, Spain. Bumbu XO is distilled and aged at a 120-year old Panamanian distillery and proudly uses only local sugarcane and pure spring water.

Bumbu XO is a full-strength, 80 proof rum, with aromas of toffee, toasted oak and vanilla giving way to orange zest, peppery spice and even a hint of coffee on the palate. Bumbu XO is perfect for traditional rum cocktails but is even better on its own, neat or over a single ice cube. It is packaged in an ultra-heavyweight, fragrance-quality paperless glass bottle, with a striking matte black finish, silver and white details and a tarnished silver “X” medallion.

Bumbu Rum Co.’s heritage dates back to the 16th and 17th centuries when sailors and merchants, unsatisfied with their customary grog, added Caribbean fruits and spices to enhance their rum’s flavor, giving it the name “bumbu.” Bumbu Rum Co.’s portfolio also includes Original Bumbu, which has quickly become the world’s most decorated rum, including back-to-back “Best In Category” honors from the International Wine & Spirits Competition in Los Angeles. Original Bumbu is a Barbadian craft rum, beloved by fans of sipping rums for its unique, exquisite taste. With its rich, dark hue and golden metal “X” medallion, Original Bumbu is now far-and-away the fastest-growing brand in the ultra-premium rum category, driving the largest distribution gains in the United States of any of the Top 10 rum brands.

Original Bumbu is available in more than 60 countries worldwide. Bumbu XO is currently rolling out to bars, nightclubs and retailers, but for specific market availability and pricing please contact SophieLawrence@SovereignBrands.com

Bumbu XO: 40% ABV (80 proof). RRP: £44.99 - £49.99
Original Bumbu: 35% ABV (70 proof). RRP: £30.00 - £35.00

Bumbu Rum Co. is owned by Sovereign Brands’ Brett and Brian Berish, creators of Luc Belaire sparkling wines and McQueen and the Violet Fog, a new Brazilian gin.

Watch above to learn more about Bumbu XO

The Bumbu Rum Co. portfolio: Original Bumbu (left) and Bumbu XO (right)

About Sovereign Brands

Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York.The company is owned and operated by the Berish family and partners with first-class producers from the world's most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes the brand-new McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, Bumbu, a small batch, craft rum company that ranks among the world’s most critically-acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.

For the latest brand news and updates, please visit us online at Bumbu.com and be sure to follow us on social media @OrignalBumbu.

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