by Simon Scoot

Bettering SA's hospitality

Reconnect to our idea of 'local'...

Bettering SA's hospitality
Bettering SA's hospitality

As a generation of global travellers, are we all seeking to reconnect to our idea of local?
With globalisation impacting on the way we live, more people than ever before are travelling overseas for work, to study and gain international exposure.

As part of this modern movement, are we losing our sense of what is truly local? And when we get back home, it has changed so much that we become tourists in our own cities. Many travel abroad for business during the week and return home at weekends, and are looking to reconnect with their own community and their perfect definition of 'local'.

In a global partnership with TED – the revolutionary platform devoted to “Ideas Worth Spreading” – InterContinental Hotels and Resorts embarked on the ‘Future of Local’, a thought-provoking conversation on local identity in a globalised world.

The hospitality industry needs to find ways of helping guests collect “social currency” and uncover information only locals have. "Our role is to be a community hub, which connects our guests with local people and culture. This can be done through redesigning concierge areas to create a more consultative environment and introduce dedicated apps that share the concierge’s insider knowledge about the local area, which is what InterContinental is currently doing," said Simon Scoot, VP of Global Brand for InterContinental Hotels and Resorts.

Communities are increasingly relying on hotels to provide information to help them understand what local actually means. Travellers look to their hotels as hosts, providing the opportunity to interact and develop connections with local people, while locals appreciate hotels that provide engaging experiences that resonate with their own cultural realities. Balancing the expectations of global travellers while still surprising and delighting them with local colour will be key to the hospitality business in the future.

comments powered by Disqus

RW1
R1
R1
R1

This edition

Issue 56
Current


Archive


exploresa_mag Restaurant Mosaic Scores a Hat Trick at the 2017 Eat Out Awards https://t.co/tUs5C3Abkm https://t.co/sFt8deWrwE 2 days - reply - retweet - favorite

exploresa_mag With the festive season at our door step, here are some tips from to make it stress free.… https://t.co/ZNy3fIL0XT 3 days - reply - retweet - favorite

exploresa_mag South African tourism service excellence was the biggest winner on Sunday 29 October 2017. Read more...… https://t.co/C1sxctm2ra 16 days - reply - retweet - favorite

  • ElizabethNyasha Chaps
  • Stephen Miller
  • Asanda Eric Siswana
  • Thato Tlale