BIG BOOST FOR AFRICA LUXURY TRAVEL

ILTM Africa 2015 expands its distinctive, high spending luxury travel guest list

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ILTM Africa provided a $3.5 million boost to the inbound African luxury travel market in 2014 and the 2015 event is already growing its guest list of top producing travel buyers from across the globe, 70% of whom will be new to the event.

Taking place from 13 – 15 April in Cape Town, ILTM Africa 2015 (www.iltm.com/africa) will identify and welcome over 100 of the most productive luxury travel agents the world has to offer - a 20% increase year on year - for 3 days of high-level business networking. In addition - and following last year’s high profile media attendance - a further hand-picked selection of international luxury travel editors will attend.

This is the third edition of ILTM Africa – an event that has been built on the success of the ILTM global portfolio, renown for identifying and attracting a distinctive, high spending audience of luxury travel buyers from all four corners of the globe. ILTM Africa 2015 will welcome elite agents from Poland, Latvia, Russia and Denmark, as well as new faces from Australia, China, Brazil, the Netherlands, Northern Europe (including the Eastern Bloc), the UK and US.

Alison Gilmore, Senior Exhibition Director, ILTM Portfolio commented;

“It’s wonderful to hear how much our guests at ILTM Africa were wowed by the international variety of the high quality buyers we flew in to meet with them all in 2014, not to mention the time they saved in meeting them in one venue across 3 days of dedicated, mutually matched pre-scheduled appointments.”

In 2015, ILTM Africa will highlight a greater focus on sub-Saharan Africa; in particular camps, lodges and boutique products. The Royal Portfolio will return and will be joined by Cape Grace, Bushtracks Africa, The Saxon Boutique Hotel & Spa and SUNLUX by Sun International amongst others, all of whom cite their reason for returning to be the new business from new markets they have developed since attending ILTM Africa 2014.

New guests at ILTM Africa 2015 include Zambia safari lodge Tongabezi, Malawi’s Kaya Mawa lodge, South African luxury train Rovos Rail and Zimbabwe’s The Victoria Falls Hotel.

ILTM Africa will be one of three co-located travel industry events at the CTICC that form ‘Africa Travel Week’. The others will include IBTM Africa (Incentive, Business Travel & Meetings), also 13 – 15 April and WTM Africa (World Travel Market), which will take place 15 – 17 April 2015.

For further information, please visit www.iltm.com/africaor contact: Greta Downie, greta@thebereed.co.za

For further Africa Travel Week information, please visit www.africatravelweek.com.

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