Cape Town remains a firm favourite amongst South Africans travelling domestically while Mauritius came out tops internationally during the 2012 and early 2013 holiday seasons, followed closely by Thailand.
Durban and surrounds occupies second place in travel franchise Harvey World Travel's compilation of destination preferences based on a sample of 100 000 bookings between January 2012 and January 2013.
According to Harvey World Travel South Africans continue to travel in large numbers while continued economic and exchange rate pressure does impact volume.
The average holiday duration for domestic tourists is between three and 10 days with travellers compensating financial pressure against value destinations and shorter travel periods.
Value for money continues to be the main driver for consumption.
Top destinations in South Africa were led by Cape Town (30%) followed by Durban and surrounds (22%), the Garden Route (17%), the Cape Winelands (11%), Game Lodges (10%) and Johannesburg (8%).
Harvey World Travel reports that regionally, Victoria Falls, Zambia and Namibia rank ahead of other destinations in the SADC region.
In terms of provincial travel, the Western Cape is the most popular followed by KwaZulu-Natal, Mpumalanga, Limpopo and Gauteng.