by Lindsay King

Ed's Note

Editor: Explore Magazine

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I am a writer. Writing the editor’s note for this magazine is my job. I will do it again, and again and again. And nobody needs to convince me to do it.

Writing the editor’s note is my favourite part of putting a publication together. It is my opportunity to speak directly to you, my loyal readers. It is also an opportunity for you to get to know me better. So here goes the first of many chats that we will have during my reign as editor of Explore South Africa.

It is usually the case that, when taking over a new publication as the editor, the first issue is the most challenging. You have to wrap your head around the new magazine, its niche, the kind of content, the writing style, the audience (readers) and the publication’s strategy, etc. etc. before the work can begin.

However, when I started working on this, my first issue as editor of Explore magazine, it was all just so easy. I could not believe my luck. Or was it luck? I asked myself what was different this time round — why, for the first time in the more than 20 years that I have been editing newspapers and magazines, everything just fell into place?

Could it be the fact that I am now much more experienced? Was it the fact that I was, after a long sabbatical, just so hungry to do what I probably love more than anything in the whole world — editing magazines? Was it the fact that I am totally passionate about travelling and exploring new destinations? There were so many possibilities that could explain my favourable situation. Yet none of them satisfied my curiosity.

But while I was pondering, after my second business trip (exploring the Northern Cape courtesy of the Sol Plaatje Municipal Tourism Office) since taking over this title, it became clear: my angel in disguise is in fact the tourism industry itself — that, and all the passionate people working in the field who I have met electronically, in everyday life, and especially at Africa’s Travel Indaba 2019. I call it contagious energy.

In my career, working across many sectors in the business arena, I have never come across such an enthusiastic crowd of people as I have in the tourism industry. People in all sectors of tourism have been bending over backwards to interact, build relationships, share information and get involved with this publication. Luck it was not — destiny is more like it.

As the brand ambassador of Explore, I trust that, in collaboration with all of you, we will join South African Tourism on their amazing, yet challenging journey to promote tourism in our beautiful country.

Safe travels!

Lindsay King

Editor: Explore Magazine

lindsay@capemedia.co.za

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