by Luan Erasmus


Project Manager: Explore Magazine


I am not a writer. I have to make it clear. Writing the foreword for this magazine is a one-off. I will not do it again. I’m doing it only because the new editor practically forced me — he is a very convincing man. I’ll call him Mr Convincing from now on …

So, I only have 500 words to write, according to Mr Convincing — that’s a lot of words for a non-word person like me ... Firstly, I am very excited to announce that we are well on our way on this new journey: taking this publication to the next level. We have expanded our team and going forward we will be taking a more interactive approach with this publication. Part of our new strategy is to have a more visible presence at travel trade shows in SA and on the continent of Africa to extend our reach and to provide added value to our valued advertisers.

When I took over the magazine in October last year as project manager, I knew that we had our work cut out as the tourism industry is a competitive playground. Considering the current economic climate, I knew that no pitch would be easy and that my biggest challenge would be to strengthen relationships with our existing clients, while at the same time, grow a new and sustainable database of clients and connections that would truly benefit from any form of synergy with Explore.

Eight months later, we have achieved many of the goals that we initially set out to achieve — even though we have only touched the tip of the iceberg. Our biggest goal is to ensure that this publication remains a household name in the business tourism industry and that it will continue to become the publication of choice in the business-to-business world of travel in Southern Africa.

The convincing editor also has his work cut out, as it will be his job to ensure that especially the quality of content aligns perfectly with our plans — to take Explore to the next level. So please allow me to introduce you to our new editor…

Seasoned journalist Lindsay King might be new as editor of Explore magazine, but he is not new to Cape Media Corporation (CMC). He has, among others, over the past eight years, held positions as Editor-in-Chief of all CMC’s 17 titles, and was editor of Leadership and Black Business Quarterly. Prior to joining CMC Lindsay held various editorships at Die Burger newspaper, Huisgenoot/You/Drum magazines and as editor for FNB’s internal comms platforms.

Lindsay brings to the team a wealth of knowledge and expertise and we are pleased to welcome his contagious energy, passion and quest for perfection into our midst! So I’ve come to the end of my 500 words — and it was not that bad. On second thoughts, I could get used to this …

Luan Erasmus

Project Manager: Explore Magazine


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This edition

Issue 64


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