Heineken®

Heineken® reveals its 10th UEFA Champions League #unmissable moment... and it is the stuff of legends

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What could possibly be better than watching the final of the 2019 UEFA Champions League with an ice-cold Heineken® in hand? Watching the final while sharing a beer with global footballing legend Thierry Henry, that's what!

Heineken® today revealed the climax to its fantastic #unmissable moments campaign, it's 10th #unmissable moment which is transforming the final into an unbelievable viewing experience for South African football fans - able to share the moment with the legendary Thierry Henry, in the flesh. Over the past week, the excitement has continued to build as SA fans have taken to Twitter to speculate about the identity of the legendary football star who Heineken® is bringing to SA to join them at the final viewing experience taking place on Saturday, June 1, 2019 at Kyalami Race Track. The football star's identity has gradually been unveiled via a mosaic reveal on Twitter, and while fans will finally be shown the full picture this week, most have now correctly guessed that it is none other than the legendary member of the Champions League 100 club, Thierry Henry.

Throughout this year's UEFA Champions League tournament, Heineken® has been delivering unforgettable viewing experiences and #unmissable moments for fans, irrespective of which teams they support. The campaign has also given 24 die-hard fans a once-in-a-lifetime opportunity of a trip to Madrid, Spain to be at the final between legendary teams, Tottenham and Liverpool. According to Lauren Muller, Marketing Manager for Heineken®, the response to the #unmissable
moments campaign by SA football fans has exceeded all expectations.

"This campaign effectively turned Heineken’s media platforms into virtual pitches for local football fanatics to share their passion for the beautiful game," Muller says, "Thousands of participants used the opportunity to nominate their most memorable moments throughout the tournament, ultimately helping Heineken® to select the top nine #unmissable moments." There are still tickets to be won to join Henry for an unmissable viewing experience in Johannesburg, and Muller recommends that fans who want to be in the running for this great prize should keep a lookout for announcements on the various Heineken® social media platforms.

“As expected, every game in this year's tournament has been unpredictable and has served plenty of #unmissable moments for fans, irrespective of their favourite team, Muller says, "and this opportunity to share all the excitement of the final with a true football legend, and a Heineken® in hand, is a fitting climax to what has been a truly unforgettable Heineken® UEFA Champions League campaign."

Follow the action: @Heineken_SA #Unmissable #UCL #ChampionsLeague

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