by Simon Capstick-Dale

Hotel Loyalty Programmes

Stayovers that give more bang for your buck

Hotel Loyalty Programmes
Hotel Loyalty Programmes
Loyalty is something that should always be rewarded, especially the case when it comes to brands. And the hospitality industry is no different. As corporate travellers, we often end up having to travel to the same city time and again; perhaps to the same suburb even. Once we’re satisfied that we’ve found the hotel, guesthouse or resort that fulfills our needs – location, facilities, cuisine, or a soft bed even – we are inclined to return to the familiar, to where we’ve come to know what to expect. We then give that establishment repeat business.

There are a number of hotel groups that offer returning guests some added benefits in the form of loyalty programmes, here are just three:

Intercontinental Hotels
With Priority Club Rewards you will earn points for hotel stays and flights. Through our partners you can earn for doing everyday things like buying gas, groceries, flowers, etc. Priority Club Rewards lets you choose exactly how you redeem your points, meaning you can get virtually anything you want from free hotel stays (4500 hotels worldwide) and merchandise to rewards you create with the help of our Priority Club® Rewards Concierge. There are special perks for Priority Club members and you can purchase, share or gift points to other members. Also, your points will never expire and you will be able to earn even more points for everyday spending through other programs like Priority Club Shopping and Priority Club Dining.

Carlson Rezidor
With 8.2 million members already enjoying benefits at Carlson Rezidor’s Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns & Suites by Carlson Hotels, Club Carlson offers valued members the ability to earn free nights and elite status at more than 1 000 participating hotels in 80 countries. Points are based on the guests’ nights or stays per year and each tier of the loyalty programme offers unique rewards and privileges. You will be able to book free nights with no blackout dates at a number of participating Carlson Rezidor hotels and also redeem your points with Carlson Rezidor’s first-class partners.

Protea Hotels
As a Prokard cardholder, you’ll be entitled to claim members-only privileges at more than 130 Hotels, Lodges and Country Houses in South Africa and Namibia, as well as selected properties across South Africa. Prokard Silver (R495 annual fee) – the first membership level – will give you discounts of up to 10% of the best available rate of the day while travelling in South Africa and 5% off any advertised special on our website. You can earn up to 10% of your nett accommodation spend back in Prokard Rands, which works like cash, 500 points = R500 off the cost of your next reservation. Benefits include complimentary room upgrades, early arrival and late departure privileges, regular exclusive offers, preferential rates for car rental. Gold Prokard (R1350 annual fee) will give you even greater benefits: you will receive up to 50% off your food bill when dining at any participating Protea Hotel and African Pride Hotel restaurant, and receive complimentary and discounted accommodation eVouchers worth up to R10 000.
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Issue 61


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