IBTM Africa

Collaboration is key for ibtm africa

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According to the International Congress and Convention Association (ICCA) regions in 2015, it was reported that African meetings’ bureaus had a collective 338 meetings across the continent. While a significantly smaller number than other regions reported in 2015, this indicated around 9% in meetings growth in Africa for the year.

The hugely promising growth in Africa within the meetings sector, coupled with the sheer potential of a continent as diverse and large as ours, is certainly attainable in this thriving and lucrative sector, but it will require consistent effort moving forward.

In order to ensure this continued success, ibtm africa has announced a collaboration with both the Southern African Association for the Conference Industry (SAACI), as well as Meetings magazine. The latter will aim to provide better quality information on the industry and how to improve your business dealing within it, while a new Career Progression Programme will aim to better skill those working in the meetings sector.

Both partnerships strive to enhance awareness around ibtm africa as an educational programme, but also further collaboration between industry bodies to facilitate growth within the meetings industry within, and outside of, the African continent.

Chardonnay Marchesi, General Manager of African Travel Week says: “We’re very excited to announced our partnerships with SAACI and Meetings ahead of ibtm africa 2017. We are determined to present the best possible programme to the meetings and events planners that will be in attendance, and with the aid of these two partners, we certainly will.”

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