ILTM Africa boosts Africa luxury tourist with fresh numbers of new Africa specialist buyers


ILTM Africa 2015 is receiving significant demand from both new and established luxury travel buyers from Africa’s most important source markets.  Taking place from 13 – 15 April in Cape Town, ILTM Africa – part of ‘Africa Travel Week’ – ILTM Africa is now qualifying buyers that represent the leading luxury travel agents from the UK, Northern Europe and the US.

Over 80% of the total number of attending buyers will be new to ILTM Africa and over 50% of these will be new to the ILTM portfolio, meaning exhibitors will never have met them at any previous ILTM event.  Specifically, organisers are increasing the numbers attending from the UK by 15% and the US by 35%.

Catherine Wentworth of Virtuoso agency Brownwell Travel in the US:

“My passion for Africa grows with each trip. I believe everyone should experience the magnificence of this continent and I am looking forward to broadening my base of personal contacts at ILTM Africa to create even more exceptional experiences for my clients.”

Marissa Lassman of the UK’s Nota Bene Travel says:

“I am looking forward to discovering for myself why ILTM Africa is THE show to visit to find out all the exciting new developments in luxury travel in Africa, and to ensure we are fully up-to-speed on all the finest experiences for our affluent clients.”

Hosted luxury travel buyers will also come from Hong Kong, Singapore, India, Canada, France, Germany, the Netherlands and other European countries and all must be Africa specialists.  They are qualified under a strict criteria that ensures those attending must have been established within the luxury travel market for at least 12-18 months and be able to provide references of luxury travel business placed within Africa over the last 60 days.  Buyers are selected so that they represent all key markets on a pre-defined percentage basis.

Taking advantage of this new dynamic event format, exhibitors already confirmed to attend ILTM Africa 2015 include the Blue Train, Kenya’s Angama Mara, the soon to open Leeu Collection in Franschhoek , Cape Town’s African Elite Properties as well as Zambian safari lodge Tongabezi, Malawi’s Kaya Mawa lodge and Zimbabwe’s The Victoria Falls Hotel.

Alison Gilmore, Senior Exhibition Director, ILTM Portfolio concludes:

“We are working with our exhibitors at ILTM Africa and sourcing both the established and the all important new influential Africa Specialist agents to be exclusively invited to this year’s event in Cape Town.”

ILTM Africa will be one of three co-located travel industry events at the CTICC that form ‘Africa Travel Week’.  The others will include IBTM Africa (Incentive, Business Travel  & Meetings), also 13 – 15 April and WTM Africa (World Travel Market), which will take place 15 – 17 April 2015.

For further information, please visit or contact:  Greta Downie,

For further Africa Travel Week information, please visit

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