Introducing Bumbu, The world's most decorated RU

The small-batch, limited production rum with a celebrity following launches in South Africa

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Bumbu – the world's most decorated rum – has launched in South Africa.

Made from top-quality sugarcane expertly selected from eight countries throughout the West Indies, Bumbu is blended with Barbados' naturally pure, coral-filtered water and aged in oak barrels for up to 15 years to create a ultra-smooth spirit with a taste as complex as the brand’s rich history.

Bumbu is crafted on the Caribbean island of Barbados – knows as the ‘Rum Island’ – where the spirit originated over 400 years ago. The heritage of Bumbu dates back to the 16th and 17th centuries, where sailors and merchants, unsatisfied with their customary grog, added Caribbean fruits and spices to enhance its flavor and gave it the name ‘Bumbu’. Inspired by the legendary recipe, spirits enthusiasts Brett and Brian Berish, owners of the international wine & spirits company Sovereign Brands recreated a modern expression of the artisanal recipe described in historical accounts.

Bumbu’s unmatched quality begins at its source: water. An a coral limestone island, Barbados’s water is naturally purified and ranks among the world's finest. What makes Bumbu even more distinct is the blend of sugarcane it contains, sourced from eight different countries, including Barbados, Belize, Brazil, Costa Rica, Dominican Republic, El Salvador, Guyana and Honduras. Bumbu is aged up to 15 years in grade A oak bourbon barrels from Kentucky – a process that gives the rum its rich amber color and enhances the smoky notes in its taste profile. Bumbu’s complex aromas include Madagascar vanilla, soft caramel and toasted oak. On the palate, layered notes of cinnamon, roasted nuts and allspice offer robust flavour with mild sweetness and an exceptionally smooth finish.

The premium craft rum is a masterpiece inside and out, with an ultra-heavyweight glass bottle which is completely paperless, adorned with a tarnished pewter “X” on the front and a gilded map of the Caribbean Islands across the back. It's little wonder that Bumbu has become an authentic Caribbean legend, adored by fans all over the world, including notable recording artists Lil Wayne, DJ Khaled, Rick Ross, Yemi Alade and Diamond Platnumz. Bumbu is available across all major retailers in South Africa.

For additional information and cocktail recipes, please visit www.Bumbu.com and be sure to follow @OriginalBumbu on Facebook, Twitter and Instagram.

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