Jaci's Challenge

International Rhino Day on 22 September

Jaci's Safari Lodge
Jaci safari lodge.jpg
In the build-up to the extremely important International Rhino Day on 22 September, Jaci’s Lodges is challenging everyone to get involved in saving the world’s rhino by wearing their very own rhino horn in the form of an orange cone.
The Jaci’s Challenge is committed to generating essential awareness to save our horned friends. By displaying a rhino horn in the form of an orange cone on every game driving vehicle at Jaci’s Lodges, the team hopes to draw attention to the rhinos’ plight. By educating guests about the importance of rhino conservation, Jaci’s Lodges hopes to play a small part in an international conservation battle.
Lodge owner Jaci Van Heteren says the idea was born during their annual fun drive on old year’s eve where guests decorated the vehicles as different animals. The rhino horn was a cone covered in mud.
“I thought of coining this for the week around Rhino Day and later I remembered Red Nose Day and how successful that was in raising awareness,” Jaci says.
In this year alone it is estimated that over 200 rhinos have been slaughtered for their horn. This is rapidly approaching the over 400 rhino killed in 2011. With figures as shocking as this, it is critically vital that everyone fights for these iconic animals’ survival.
To be a part of this wonderful initiative rhino lovers can get their own “rhino horn” or orange road cone at a Builder’s Warehouse stores or smaller cones from sports shops.
Although the rhino is the focal point this month, Jaci’s Lodges also wants to use this opportunity to generate awareness and compassion towards our entire environment’s threatened fauna and flora.
Jaci’s Lodges is also driving a campaign across their social media platforms on Twitter and Facebook  in September where fans and followers upload and share pictures of their orange rhino horns.
“We want to raise awareness to get people to think how they can make a difference. Our actions have consequences for many years to come and we need to bear that in mind,” says Jaci.
With the best of both worlds in mind, Jaci’s Lodges, -- together with the award-winning Grand Daddy Hotel in the heart of Cape Town and Cheetah Plains Private Game Reserve in Sabi Sands -- have created an exceptional bush and city/beach journey. Be assured of “exceptional safaris and city experiences…with a smile.”
For more information please contact Jaci’s Lodges at jacisreservations@madikwe.com  or visit the website on www.madikwe.com
For all media enquires please contact Stephanie Back at Nicky Arthur PR by telephone on 021 424 0384 or by email on stephanie@nickyarthurpr.com
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