Joburg at London World Travel Market

Showing off Destination Joburg

Joburg at London World Travel Market
Joburg at London World Travel Market

Joburg Tourism’s marketing team is attending the annual World Travel Market (WTM) in London (5 – 8 November 2012, Excel Exhibition Centre), where they will be updating industry stakeholders on forthcoming Joburg signature events, a new seasonal campaign and other destination marketing news.

Once again, Joburg Tourism will be exhibiting on the SAT pavilion [Stand #40] and will also be hosting a trade and media briefing at the Excel Centre on Tuesday, 6 November. This year, as part of its CSI initiatives and brand awareness, JTC will be supporting the Virgin Holidays Responsible Tourism Awards, in the Best Carbon Reduction Initiative.  

The team is using this opportunity to showcase Joburg’s impressive green credentials. As indicated in the African Green Cities Index, along with five other cities, Joburg ranks above average overall. It is particularly strong in energy and CO2, land use, transport, air quality and environmental governance, ranking above average in each category. 

'Where Summer Never Sets' is the tagline of the summer campaign which will also be launched at WTM, referring to Joburg’s glorious weather, its irresistible vibrancy and the brilliant array of sights, sounds, activities and attractions on offer to residents and visitors – whether visiting for business or leisure.

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Issue 55


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