Joburg's GDS 2040

Tourism & Johannesburg's growth strategy

Phelisa Mangcu, acting chief executive officer of Joburg Tourism
Phelisa Mangcu, acting chief executive officer of Joburg Tourism

In terms of Johannesburg’s Growth and Development Strategy (GDS) – the Johannesburg 2040 – tourism remains an economic growth imperative on the city’s agenda. It's also an important catalyst to encourage the development of the SMME sector in order to stimulate the growth and development of a vibrant second economy and is Johannesburg Tourism’s strategy mission to attract visitors to Johannesburg, encourage them to stay longer, spend more, improve seasonality patterns and the spread of visitors across the city.

In line with these developments and as part of the institutional review process to effect closer alignment with city goals, this year Joburg Tourism Company is being  incorporated into the City’s Communication & Tourism Group. The GDS is coupled to the city’s Integrated Development Plan (IDP) and both are aligned with the National Planning Commission’s New Growth Path. 

“Our ongoing local and international promotional campaigns include exhibiting at business and leisure trade exhibitions where Joburg Tourism shares its plans to maintain, defend and grow its market share,” says Phelisa Mangcu, acting chief executive officer of Joburg Tourism.

“As the City of Johannesburg’s destination marketing organisation, Joburg Tourism remains focused on positioning the city not only as the continent’s leading business hub, but also as an exciting, vibrant year-round destination for signature events, lifestyle, the arts, culture, fashion, sports – and of course, mega-events,” she said.

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