It's official; Macklemore and Lewis will headline the Diamond Fields main stage at the TribeOne Dinokeng Festival in September.
The first group of artists to perform at the massive, three-day music festival was announced at the Hard Rock Café, on Nelson Mandela Square in Sandton, Joburg on 12 May. It was a well-chosen venue for the announcement. Throngs of musicians, DJs and performers filled the space, a tangible counterpoint to the paraphernalia of rock gods and superstars adorning the walls, their jackets and guitars on display.
An energetic, compelling group of performers kicked off the event with a frenzied dance, suggestive of tribal ecstasy. It helped to ratchet up the tempo until the restaurant was abuzz with excitement.
TribeOne Dinokeng will be held on from 26 to 28 September, the first mega-festival of its kind on the continent. The line-up will feature over 150 artists performing on three main stages. It is fitting that the festival will be held during Heritage Month, as it will be an opportunity to exhibit the continent's contrasting cultures.
"This is a historic time for the African continent and for the world as we embark on a journey to Africa's first mega music festival," said ," said Jandre Louw, the chief executive of TribeOne Festivals and Rockstar 4000. "[We] now embark on this journey with some of the biggest stars in music from across the globe on the road to the awakening of the cradle of music, where music tribes from all over Planet Earth will come together as One Tribe."
American performers Macklemore and Ryan Lewis will headline the Diamond Fields main stage, along with J Cole and Kid Ink. Macklemore and Lewis have a long list of hits on various charts and the pair was nominated for seven Grammy Awards at the 56th annual Grammy Awards earlier this year. They went on to win four, including Best New Artist, Best Rap Album, Best Rap Song and Best Rap Performance.
Listen to Macklemore and Ryan Lewis:
American hip-hop recording artist, songwriter and record producer J Cole first received recognition in 2007, following the release of his debut mixtape The Come Up. Soon afterwards, Cole was contacted by American rapper Jay-Z, and subsequently signed to his record label, Roc Nation, in 2009.
Kid Ink is the third international act announced to perform at the Diamond Fields main stage. The American rapper hails from Los Angeles and is signed to RCA records.
They will join a host of South Africa's biggest stars, including Liquideep, Karen Zoid, Tailor, Desmond & the Tutus, Shortstraw, Veranda Panda, Lady Lea, Tommy D, Royal K, New Academics, Gang of Instrumentals, Mark Stent and many more.
From Africa, performers will include Keko and Naava Grey from Uganda; Slap Dee, Winky D and Zone Fam from Zambia; Daara J from Senegal; Redsan, Nameless, Xtatic and Jaguar from Kenya; Alikiba from Tanzania; Namibian award winners Gazza, Erna Chirmu and Elvis se Seun; Ba'ponga from Gabon; and Hope from Burundi.
"It's an exciting moment for us. This first talent announcement is the launch of a unique event that no music lover should miss out on," said Sony Music Entertainment Africa's managing director, Sean Watson. "This incredible talent over three glorious spring days in the most glorious African setting is more than [worth] leaving home for. It's epic."
Listen to Desmond and the Tutus:
TribeOne Dinokeng Festival will take place in the diamond town of Cullinan, a quaint mining hub where the world's biggest diamond was found. The town falls under the Tshwane municipality, one of South Africa's three capital cities. The festival is expected to create a musical journey that will entrench itself in the core of Cullinan, and shift the town's dynamics.
"Tshwane is a smart city, a leader in education, research and technology, electronics, and information technology as well as defence design construction so the city's involvement in the project was a natural alignment," said Tshwane city manager Jason Ngobeni. "In our country's 20th year of democracy we are excited about the development and possibilities that TribeOne Dinokeng presents as a long-term project. The capital city is proud to be hosting this three-day music bonanza in Dinokeng, outside Cullinan."
Lindiwe Kwele, the deputy city manager of strategy development and implementation, added: "We are on a quest to remake the capital. This event can be a quick turnaround financially; there is a huge youth [population] and great unemployment. We must create opportunities to absorb the youth and this can yield results for the unemployed youth.
"This is a strategic event and we want to showcase tourism in the city. Tshwane wants to own the spring campaign and turn around the economic plight of the people. This is giving a solution to the challenges they face, a time to capitalise and regenerate the area. Let us show the world our diversity and celebrate," she said.
"This festival will impact so many people in Cullinan. Music is the number one driver of social media, and this place has a legacy of diamonds, so let's invest there. It needs investment, and we can bring power and hope," Watson explained.
"There is a powerful movement in Africa and industry is flourishing and growing, the music leads this," concluded Louw.
Tshwane is the official host city of TribeOne Dinokeng Festival. South African Tourism and Gauteng Tourism are the official global tourism partners. Petra Diamonds and the Cullinan Diamond Mine are the official community empowerment partners, and Powerhorse is the official energy drink.