New travel website launches


In a move to pair travellers with their perfect holiday or business getaway, a Johannesburg-based entrepreneur has launched a website that offers holidaymakers and businessmen and -women the opportunity to maximize their travel plans.


Choosy Travellers will introduce its new website for travellers and establishments at the annual WTM (World Travel Market) B2B exhibition in Cape Town from 6 to 8 April 2016.


Grayford Holton, owner, says he created Choosy Travellers to offer local establishments an easy-to-use website that lists their facilities. “I’m passionate about South Africa and about pairing travellers with the perfect establishment for their getaway. With over 2 500 quality establishments and 500 searchable facilities currently listed, planning a holiday or business trip has become easier.


“The Choosy Travellers website makes things simple for travellers – whether holidaymakers or businessmen and -women – to source quality accommodation that suits their needs, resulting in informed decisions on where to book. An informed decision inevitably leads to a successful and enjoyable stay.


“It is generally accepted that travellers need to make use of maps when they travel, so incorporating accommodation searches into a visual experience makes sense. To achieve this, Choosy Travellers utilises the Google Maps API for a clear, concise and organised search.
“The traveller, local or foreign, has the opportunity to see what else is available in the area they’re visiting, including emergency and health facilities.’


Holton says incorporating the latest in responsive technology ensures findability, plus usability with maps, sets the website apart. “Whether they are using phones, tablets or laptops – 80% of travel enquiries currently come from cell phones – the website will be easy to access and intuitive, giving the user what they want.”

Users can search by location or by facility. “Our list of searchable facilities is just another area where we differentiate from other travel websites,” he explains. “Categories include everything from blue flag beaches and Banting meals to laptop safes and generators or inverters for loadshedding. We’re making it as easy as possible to match the travellers’ needs with the establishments’ offerings.


Holton says the website will also offer “specials” in the form of last-minute booking opportunities via cancellations, special rates for meals and days like Valentine’s Day, St Patrick’s Day, Easter and school holiday periods.


The Choosy Travellers website currently lists over 2 500 venues ranging from B&Bs and backpackers to bush lodges, guesthouses and boutique hotels, with the number increasing by December to around 6 000.

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