PRESS RELEASE

Ice Age family exhibition set to thrill at Sandton Convention Centre

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The Ice Age exhibition – a massive 3 000m2 display of 45 life-sized moving animals and 12 different scenes that document the 27th Ice Age period – will take place at Sandton Convention Centre from 20 June to 8 August this year, following the venue’s phenomenally successful and world-renowned Days of the Dinosaur exhibition in July 2014.

According to Edmund Beukes, Marketing Manager for Media24, local organisers of the global travelling exhibition, the design of the Ice Age exhibition is backed by scientific research by palaeontologists with the aim of offering a highly entertaining and interactive experience for the whole family. “The show is educational while also being fun and engaging, and visitors will have the opportunity to experience the latest technology in robotics and animatronic animals, all built to scale. It has already travelled to many countries around the world and thousands of visitors of all ages have been captivated by the fascinating reproductions of ice age animals such as the gigantic mammoth and a sabre-tooth tiger.”

The last Ice Age occurred approximately 20 000 years ago when the world was on average 5°C colder and in some areas as much as 22 °C colder than it is today.

Beukes says that each part of this Ice Age exhibition has been carefully designed to show audiences a fascinating part of earth’s history. It also features a description of each animal along with an explanation of their habits, the environment in which they lived, and how their remains were discovered.

Other features of this display include a virtual aquarium, where visitors will feel immersed in a large, digitally simulated tank with two prehistoric cetacean species, as well as activities for children including drawing tables, a sandbox resembling a place where palaeontologists discover fossil remains, interaction with scale models of some of the animals, and an interactive games zone.

The choice of Sandton Convention Centre as the venue for the exhibition in South Africa was an easy one, he maintains. “The Days of the Dinosaurs lifestyle exhibition at Sandton Convention Centre was the most successful the show had experienced anywhere in the world, attracting over 185 000 visitors over four weeks. We have no doubt that the venue’s world-class facilities and service, the excellent location, the nearby attractions and popular shopping malls, the easy access by Gautrain, the overall family-friendliness of the venue, and the plentiful parking all contributed strongly to this success. We look forward to the same level of success for this exciting Ice Age exhibition at SCC.”

For more information on Sandton Convention Centre, log on to www.saconvention.co.za, join the Facebook page on http://www.facebook.com/SandtonConventionCentre or follow on Twitter at @SandtonEvents.

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