by Simon Capstick-Dale

Research into Cape Town's tourism

The numbers don't lie

Research into Cape Town's tourism
Research into Cape Town's tourism

The City of Cape Town will conduct a three-year research study to measure the value of the local tourism industry. The study will be conducted by Grant Thornton, and is expected to start in May this year. The aim of the research will be to estimate how much much money visitors spend while in Cape Town by using national data and tourism surveys, and will also look to city-based tourism businesses for information on their turnover and employment figures.

Councillor Grant Pascoe, the City’s Mayoral Committee Member for Tourism, Events and Marketing said, "the study will create a baseline for monitoring the economic value of tourism in Cape Town and develop a report to elicit comment and inputs, and to discuss the value of the research in terms of the study’s focus, selected indicators and monitoring value."

Figures tracking the growth of the tourism industry, such as those that will come out of this study, can be used when motivating for the development of infrastructure for the tourism sector, and these infrastructure upgrades can result in increased visitor numbers.


comments powered by Disqus

R1
R1

This edition

Issue 58
Current


Archive


exploresa_mag Only 4 weeks till the world’s biggest African travel trade show, Africa’s Travel Indaba https://t.co/7xT2gUyOva https://t.co/EULNBO7qOo 28 days - reply - retweet - favorite

exploresa_mag This weekend - SA Cheese Festival! SA Cheese Festival is #WATERWISE https://t.co/xp6L52Y7Vj https://t.co/PxROhytrEp 28 days - reply - retweet - favorite

exploresa_mag Sun International unveils The Maslow at Time Square – the most intuitively designed hotel in South Africa… https://t.co/GNJVH3OCge 28 days - reply - retweet - favorite