SA Florist breathes new life as Bloomable

Four years since four Dragons backed SA Florist on Dragons Den South Africa, SA Florist has rebranded to Bloomable.


“Our journey started as SA Florist and even though we’ve changed our name, our commitment has always, and will always, be to support local businesses. In fact, our business was borne out of a passionate commitment to support florists who were trying to compete on a larger scale, but didn't have the resources”, says Nicholas James, Bloomable Operations Manager.

SA Florist has been delivering fresh flowers and gifts nationwide for the past four years, and has to date, delivered more than 50,000 moments of happiness. The company has built partnerships with over 200 artisans, empowering them to expand their businesses by using the SA Florist tech marketplace as their online hub. 

Newly appointed MD, Melissa Cumming says; “People think we’re a florist, but we're not. We’ve been dubbed “Uber for florists” in the past, which is a good way to explain what we do. We are an online marketplace that connects people looking to buy fresh flowers and beautiful gifts, to the actual artisans who create them.”

“We don’t want to limit ourselves to flowers or be seen as just an online florist. This rebrand is a way for us to redefine ourselves in the market and ensure that everything we do and say reflects our objective to enable our partners, our customers, and our business, to bloom”, adds James.

“This is just the beginning for Bloomable, we have some exciting plans for the year ahead and we can’t wait to share our new chapter with our partners, consumers and corporate clients. 

Changing our name and brand was the perfect way to mark our collective recommitment to the company's mission: to provide an eCommerce platform for local businesses to thrive on, to offer our customers the freshest flowers from local florists, and to keep a strong focus on developing and expanding our gifting business to empower even more artisans” concludes Cumming.

You can read the full SA Florist to Bloomable story here.

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