SA's travellers prefer the exotic

Travel trends

SA's travellers prefer the exotic
SA's travellers prefer the exotic

Growing numbers of South Africans are opting for a different kind of holiday with increased volumes of adventurous travellers choosing to spend their down time off the beaten track. In a recent study travel agent Harvey World Travel recorded a 63% increase in the number of tourists electing to or showing interest in destinations beyond the 'traditional' for South Africans. Finland, Mongolia, Jordan and Peru on the more commercial side have all shown up on their radar of late.

Beyond the norm is becoming part of the norm, which has encouraged companies such as Harvey to offer greater choice in off the beaten track destinations.

Increase in interest in these destinations are from a reasonably low base, but is still significant. A weakened currency along with shrinking disposable income has led South Africans into exploring destinations beyond the traditional, which are often more expensive, such as Europe for example. Tourists are also seeking more adventure, being well versed in 'traditional' destinations.

Moss forecasts the destination-competitive environment to increase in density. “The clamour for disposable income and holiday dollars worldwide will increase as post-recession markets still struggle to correct themselves. Off the beaten track destinations will, I believe, hold an advantage over the traditional as numbers continue to rise,” says Harvey World Travel managing director Rosemary Moss.

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