South Africa scoops top accolade

WAYN members vote SA top

South Africa scoops top accolade
South Africa scoops top accolade

WAYN, the world’s largest travel and lifestyle social network, today announced the winner of its closely fought competition to discover the top dream destination in the world. South Africa has taken the coveted top spot with more than 15 300 votes and joining them on the podium is Brazil, followed closely by Dubai.

In total an incredible 78,000 votes were counted for all seven of the destinations, which also included Fiji, India, Turkey and Indonesia. The nominated destinations, both cities and countries, were selected through a combination of market research data and tracking user engagement on WAYN.com.

Jerome Touze, co-founder and CRO of WAYN said: “All seven countries and cities nominated were extremely worthy contenders and dream destinations in their own right. The immense popularity of South Africa as a tourist destination has been reinforced by this competition, and interestingly the activity we are seeing correlates with the recent announcement by President Jaco Zuma that the amount of foreign visitors to South Africa has grown immensely."

There was strong interest coming from Asia in the voting, particularly South Africa's Brics partner India. Out of the 408 000 fans of South Africa on WAYN, there are now over 108 000 fans from India alone.

Thulani Nzima, Chief Executive Officer, South African Tourism said: “We are already touched by the hundreds of thousands of friends our destination has made on the WAYN.com platform and we are delighted with this accolade, which we hope will make more people’s dreams of visiting South Africa a reality.”

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