by Simon Capstick-Dale

Sports and Events Tourism Exchange 2013

South African showcase

Sports and Events Tourism Exchange 2013
Sports and Events Tourism Exchange 2013

The South African Sports Confederation and Olympic Committee (Sascoc) has once again thrown its weight behind the annual Sports and Events Tourism Exchange (SETE) exhibition and conference.

The SETE exhibition and conference, which is now in its third year, will be held at the Inkosi Albert Luthuli International Convention Centre in Durban from 10 to 13 September 2013.

SETE aims to promote the country as a popular sports and events destination, and the highlight of last year’s conference was the adoption of Sascoc’s 17-year bidding and hosting strategic framework.

The strategy identified the key international events for which South Africa should bid, as well as the domestic events that need government support to grow the country’s sports tourism industry.

The conference will focus on the key interventions required by Sascoc and its partners to bid and host international events such as the Olympics.

Sascoc is already working on a business plan, studying the financial viability involved in bringing in international events.

The Sports and Events Tourism Exchange promotes South Africa as a top sporting destination and aims to showcase Durban and KwaZulu-Natal as a premier event destination - not only in South Africa, but worldwide.

The September programme will also focus on getting consensus for the need to develop a continental strategy, which is particularly relevant in light of the successful Africa Cup of Nations 2013 tournament.
 
For more information, visit: www.sportsandevents.co.za.
 

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