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10 reasons why you need to experience WTM Africa 2019


WTM Africa is a vibrant, culturally diverse, must attend business-to-business travel and tourism event, with a range of destinations and industry sectors for African and International travel professionals.

Join travel professionals from over 70 countries over three days in Cape Town, South Africa to connect with leading travel and tourism trade. WTM Africa is an international event that provides a platform to showcase your travel and tourism products to serious buyers.

We know that you don’t need too many reasons to spend a week in Cape Town, the hashtag #LoveCapeTown says it all, but just in case WTM Africa has put together their top 10 reasons why you absolutely must attend this extraordinary three-day show in Cape Town from 10-12 April 2019:

  1. Make the right contacts—WTM Africa is the ultimate meeting place for the African travel industry, with US$365-million worth of business deals written in 2017 alone!
  2. WTM Africa focuses on both inbound and outbound travel within Africa, offering attendees a comprehensive exhibition that brings together both aspects of the travel industry. In 2019, there is the exciting addition of a dedicated Hosted Buyer Programme specifically for our outbound exhibitors.
  3. WTM Africa 2019 takes place in Cape Town in April. Through research conducted with stakeholders within the travel sector, this is the best time in the annual buying cycle for both buyers searching for new and exciting products to offer their clients.
  4. Through our Buyer Insights Programme, we are able to assist exhibitors in both presenting and positioning their products to international and local buyers.
  5. A host of international speakers from across the globe will focus on pertinent topics and travel trends affecting the modern travel industry.
  6. WTM Africa Festivals will once again give everyone the opportunity to socialise after the traditional working hours in a fun and vibrant atmosphere. Those attending will experience the culture, hospitality and cuisine from various exhibitors offering something unique.
  7. Attendees can pre-plan their three days by utilising the world-class diary system offered by WTM Africa, with the functionality to request meetings with fellow exhibitors and the ability to block out times in the diary.
  8. Trending bolt-on events with international and local speakers:
  • Sports and Events Tourism Exchange (SETE)
  • Digital Tourism Summit by E-Tourism Frontiers
  • African Investment Summit

9. Responsible Tourism Destinations’ Conference9Local and international digital influencers will be on hand to help you learn more about how to further your marketing objectives through online platforms and partnerships.

10. Increased focus will be shone on niche tourism sectors at WTM Africa 2019 with dedicated areas on the show floor, namely spa and wellness tourism, film tourism, a pink travel pavilion, and adventure tourism pavilion and food and wine tourism.

Meet key decision-makers with real purchasing power

Endless opportunities await the approximately 6 000 global, regional and local travel professionals, stakeholders and media who are expected to attend WTM Africa 2019. For those travel buyers with serious purchasing power, the WTM Africa Buyers’ Club delivers stand-out, concrete opportunities to interact with exhibitors.

WTM Buyers’ Club members at #WTMA19 will receive distinctive badges, marking them out as serious buyers, as well as having access to a dedicated WTM Buyers’ Club Lounge; an online diary for easy meeting arrangement, prior to the event itself; networking event invitations and speed networking sessions. The speed networking sessions, in particular, have proved invaluable as they pair pre-matched buyers and exhibitors for five-minute meetings, getting to the heart of business requirements and laying the foundation for long-term partnerships.

“The pre-approval process for the WTM Buyers’ Club guarantees that participating Buyers are serious players with a track record of concluding deals,” says Megan Oberholzer, Travel Tourism & Sports Portfolio General Manager at Reed Exhibitions. “We effectively bring together a global collective of serious Travel Buyers and curate introductions with key Exhibitors in their areas of interest to help conclude deals more efficiently, for the good of the continental industry”.

In 2018, nearly 700 members of the global WTM Buyers’ Club attended WTM Africa, with that number set to grow at #WTMA19. “The opportunity to guarantee one-on-one face-time with Exhibitors in the midst of such a massively busy event is invaluable,” says Oberholzer.

Complete your registration to become a WTM Buyers’ Club member, for the quickest introduction to the most valuable potential partners in your preferred region or travel field of interest, at #WTMA19.

Travel Professionals in both the outbound and inbound tourism sectors are encouraged to join us at WTM Africa in Cape Town this year. To make sure you don’t miss out, register to attend on today!

For more information, please contact RedLip PR:

Robyn Elford

+27 83 460 5751

Casey van Niekerk

+27 82 214 7582

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Issue 64


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