Just 18 months ago, the water crisis loomed large for locals and tourists alike. But not only has the tourism industry weathered the crisis, it has also become more resilient and better equipped to face other challenges, such as safety.
The drought had a severe impact on the tourism industry, according to Tim Harris, Wesgro CEO, who addressed the Joint Association Member Meetings (JAMMS) with Cape Town Tourism, Federated Hospitality Association of South Africa (FEDHASA) Cape, South African Association for the Conference Industry (SAACI) Western Cape and Skål International Western Cape.
In a bid to reduce the impact on our tourism industry – which supports 150 000 direct jobs in tourism and hospitality in Cape Town alone – stakeholders in the industry banded together to produce the ‘Nowhere Better' Campaign.
The campaign is a collaborative industry initiative driven by Wesgro, Western Cape Government, City of Cape Town, South African Tourism (SAT), Cape Town Tourism, Southern Africa Tourism Services Association (SATSA), FEDHASA Cape and SAACI Western Cape, which aims to promote tourism to Cape Town and the Western Cape despite negative media around the water crisis.
