by Staff reporter

World AIDS Day 2017

Oliver Mtukudzi teamed up with fastjet to release new song in support of World AIDS Day 2017

Oliver Mtukudzi.jpg

New fastjet partnership with (RED) will see proceeds from track sales support the fight against AIDS.

A new partnership between African low-cost airline fastjet, and AIDS organization, (RED), will be launched with the release of a new track, ‘Holiday’, by legendary singer songwriter Oliver Mtukudzi.

Alongside his fellow composers, Mtukudzi will support (RED) by donating 100% of the proceeds from track sales to support the work of the Global Fund and its efforts to fight AIDS in Africa. ‘Holiday’, released on November 15th, will be available on short code as a caller tune in South Africa, Zimbabwe, Zambia and Mozambique, as well as on iTunes and other digital platforms.

The track combines modern dance music with Oliver Mtukudzi’s powerful vocals, with an underlay of traditional guitar riffs and beats. “The appeal in the song lies in the cross-generational impact that I hope it will have,” says Mtukudzi. “The more sales we have, the more funds we can generate to continue spreading the word about HIV prevention.”

Mtukudzi has campaigned to support the fight against AIDS over the past couple of decades. He said: “We have all been impacted by the disease in some way or another, and a continued concerted global effort to support prevention efforts has to be sustained.”

Every two minutes a teenage becomes infected with HIV, so raising funds for programs that offer prevention, testing and treatment services is critical. While progress in the AIDS fight is strong, there is much work still to do. The number of babies born every day with HIV has fallen by two thirds over the past decade, and with sustained global efforts that number can be near zero by 2020.


Fastjet Chief Executive Officer Nico Bezuidenhout said; “It is our duty as Africans to continue contributing to the growth of our continent while ensuring a sustainable future for everyone. Partnering with (RED) and Oliver Mtukudzi for the ‘Holiday” project is our first step as brand toward contributing to an AIDS free generation.”

He adds that fastjet is an airline by Africans for Africans and that it is time for the continent’s home-grown brands to step up to the challenge. “Solutions for Africa should be home-grown and as an active participant in the continent’s economy, we intend being equally active socially.”

The campaign was developed with Content Connect Africa (CCA), one of the largest mobile content providers in Africa. Led by a doyenne of the music industry, Antos Stella, CCA will be managing all aspects of ‘Holiday’s’ distribution and royalty collections. “This is one of the most exciting music projects to originate on the continent for quite some time,” says Stella. “As Africans, African companies and African artists we are assuming the reigns and doing something positive for our own people. To me, that is our ambition as a company and makes every moment of this project worthwhile.” The company also produced the track.


About (RED):
(RED) was founded in 2006 by Bono and Bobby Shriver to harness the power of people and companies to help fight AIDS.
(RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund.


To date, (RED) has generated more than $475 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken.
Global Fund grants that (RED) supports have impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.


The Global Fund, the recipient of (RED) funds, is a 21st century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.

As a partnership between governments, civil society, the private sector, and people affected by the diseases, the Global Fund mobilizes and invests nearly US $4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.

About fastjet:
fastjet is a multi-award winning (including Skytrax World Airline Awards Best Low-Cost Airline in Africa 2017 and Leading African Low-Cost Carrier, World Travel Awards 2016 and 2017) low-cost African airline for everyone that began flight operations in Tanzania in November 2012, flying passengers from Dar es Salaam to just two domestic destinations - Kilimanjaro and Mwanza. T

oday, fastjet’s route network includes Tanzanian domestic routes from its Dar es Salaam base to Kilimanjaro, Mbeya, and Mwanza, and international routes from Tanzania to Lusaka in Zambia and Harare in Zimbabwe. Fastjet launched domestic flights in Mozambique on 3 November 2017 between Maputo and Beira, Tete and Nampula and began flight operations from its Zimbabwe base in October 2015.

The carrier flies from Harare to Victoria Falls, Harare to Dar es Salaam and from both Harare and Victoria Falls to Johannesburg in South Africa. Fastjet has flown over 2.7 million passengers with an impressive aggregate 94% on-time performance, establishing itself as a punctual, reliable, and affordable low-cost carrier.

 

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