WTM Africa: Our Success Story


World Travel Market® Africa 2016, the leading global event for the travel industry, is a dynamic three day event, with a proven track record of real business success for visitors and exhibitors. WTM® Africa will take place place from 06 to 08 April 2016, at the Cape Town International Convention Centre (CTICC) and will create private and commercial opportunities by providing customers with quality contacts, content and communities.

Over the past two years WTM® Africa has seen visitor numbers grow by 18%, resulting in a 39% increase in travel professionals. Part of Africa Travel Week, WTM® Africa will again provide exhibitors with opportunities to engage with even more quality industry professionals and to conclude quality business deals. The total attendance numbers for WTM® Africa 2015 totalled 7731, with the event generating a massive $333 million in industry business deals.

It is anticipated that WTM® Africa 2016 will see even more on to the exhibition floor further and an increase in networking opportunities between exhibitors, buyers, visitors and media. Exhibitor space for the 2016 event has filled up quickly, with only a few spaces remaining open.

WTM Africa ®, is attended by senior travel and tourism industry executives whose sole aim is to conduct business deals and gain knowledge from the very latest research, insights and opinions. In 2015, WTM® Africa created 7600 pre-scheduled appointments with hosted buyers who had truel executive power.

Only at WTM® Africa can you simultaneously generate sales leads, launch new products, enter new markets, raise brand awareness, size up your competition, conduct market research, command press attention and develop and maintain relationships.

Chardonnay Marchesi, General Manager of Africa Travel Week said: “We are very proud of the platform we have provided for the travel industry over the past two years. We look forward to achieving an increase in participation this year and to hosting another successful event in Cape Town this April”.

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Issue 57


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