DEADLINE TO ENTER REIGNITING AFRICA AWARDS LOOMS

  • African Travel Week deadline for new ‘Reigniting Africa’ category on June 30
  • Award category recognises the most impactful, story-driven COVID-19 campaign 

CAPE TOWN, 31 MAY 2021 – Tourism and Destination marketers have just one month to submit their entries for the ‘Reigniting Africa’ award, a new category in the African Travel & Tourism Awards event aimed at recognising the continent’s most impactful, story-driven COVID-19 campaign.

The ‘Reigniting Africa’ Award recognises and rewards those incredible campaigns that emerged to keep us connected, engaged and inspired on the African continent during the COVID-19 pandemic.

Says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa: “We want to highlight those unforgettable story-driven consumer or trade campaigns that brought the Africa destination to life; Those campaigns that use an authentic and creative narrative, not only to give viewers a taste of the destination’s culture, natural beauty, history, and vibrancy, but also to portray the tourism destination positively and to entice visitors to return.”

Submissions for the Reigniting Africa Award will be judged on tone, visibility, messaging, and brand perception by an independent panel of industry experts, including:

  • Septi M. Bukula – Founder and Director: Seeza Tourism SME Network and Acting Chair: Tourism Growth & Transformation Committee | TBCSA
  • Naledi Khabo – CEO: Africa Tourism Association
  • Clare Dewhirst – Founder and Director: City Nation Place
  • Dionne Mudie – MD: The Publicity Workshop 
  • Gabriella Ribeiro – Owner: TRUmarketing

The winner will be announced at a special awards evening during Africa Travel Week at partner venue, GOLD Restaurant, in the Host City of Cape Town.

“This is an incredible opportunity for any Destination Marketing Company, Tourism Board, Marketing, public relation, communication, advertising and branding firm, Start-up, and Brand and Digital experts to showcase their inspirational campaigns that sought to reignite travel during COVID. Similarly, if you admire a campaign you feel fits the profile, encourage its organisers to submit their entry before the new deadline,” concludes Oberholzer.

Only campaigns executed in the period from 01 January 2020 to 30 May 2021 will be eligible for the Reigniting Africa Award. Participants can register their interest by signing up on the WTM Africa website here

– ENDS – 

Issued by: Big Ambitions 

Contact: Claire Lathe 

Tel: +27 84 245 2189 

Email: natalia@bigambitions.co.za 

About World Travel Market

World Travel Market (WTM) Portfolio comprises leading travel events, an online portal and a virtual platform across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

IBTM Africa is the leading conference for the meetings, incentives, conferences and events (MICE) industry in Africa and aims to inspire the business events world to deliver exceptional experiences for their customers. Targeting inbound business, IBTM Africa is the platform for African and Indian Ocean suppliers and international buyers to meet, network and transact business in a highly targeted and interactive environment.

Next Event: Monday 11 to Wednesday 13 April 2022

Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. ATM 2021 will feature, among others, Travel Forward, a high-end travel and hospitality innovation event, dedicated conference summits, ATM buyer forums and speed networking events, as well as Arrival Dubai @ ATM – a dedicated in-destination forum.

www.arabiantravelmarket.wtm.com #IdeasArriveHere

Next live event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai

Next virtual event: Monday 24 to Wednesday 26 May 2021

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021 and ATM Virtual 2021, including ILTM Arabia and Travel Forward – a new travel tech and hospitality innovation event launching this year – as well as ATM Buyer Forums and ATM Speed Networking Events. Providing a renewed focus for the Middle East’s travel and tourism sector – under one roof over the course of one week – Arabian Travel Week will be returning to Dubai World Trade Centre from Sunday 16th – Thursday 26th May 2021

www.arabiantravelweek.com

IBTM Asia Pacific,the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media are expected to visit Marina Bay Sands in Singapore for the inaugural event in June.

Next event: Tuesday 8 to Wednesday 9 June 2021 at Marina Bay Sands in Singapore

www.ibtmasiapacific.com

WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry

Next event: Tuesday 3 to Thursday 5 August 2021 – Expo Center Norte, São Paulo http://latinamerica.wtm.com/

IBTM Americas,the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Centro Citibanamex in Mexico City every August.

Next event: Wednesday 18 August to Thursday 19 August 2021 at Centro Citibanamex, Mexico City

www.ibtmamericas.com

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next event: Monday 1 November to 3 November 2021 at ExCel London

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 29 October – Friday 5 November 2021

Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.

Next event: Monday 1 November to 3 November 2021 at ExCel London http://travelforward.wtm.com/

WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

IBTM World,the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show, with over 74,000 business meetings taking place.

Next event: Tuesday 30 November to Thursday 2 December 2021 at Fira Barcelona

www.ibtmevents.com  

IBTM Connect is the leading online knowledge hub for the global meetings, incentives, conference and events industry. Established in 2020, it is packed with cutting-edge content to help inspire and educate the global meetings and events industry, with regularly updated industry news and insights, as well as on-demand interviews and webinars with high-profile industry experts.

Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.  Our events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com